Promote your next show to an established audience

Tue, 30 Mar 2010, 03:00 pm

kwylo14 posts in thread

The team here at RTRFM 92.1 want to help out the local theatre scene as much as possible. Last year we announced a special package available for Community Theatre and Arts Events. The specially designed on-air campaign is designed to give your production great promotion at a discounted rate. You get FREE production of your 30 second announcement plus a 40% discount on our standard rates. The total package is only $350 inc GST. RTRFM 92.1 is a community not-for-profit radio station dedicated to supporting local and emergent arts, music and cultural events. As RTRFM is primarily focussed on the arts sector, your promotion will be to an established audience that loves the arts. The station broadcast to the Perth metropolitan area on the FM band and also simulcasts online. We also can add components to your campaign like giveaways, or being included in our fortnightly email newsletter that goes out to thousands of subscribers, or highlighting your event through our social networking strategies. An affordable radio campaign might be the right marketing approach to bring good audiences to your next show. Contact Michelle Drabarek ph 9260 9214 or at mdrabarek@rtrfm.com.au for a media kit and the breakdown of the campaign.

Thread (14 posts)

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kwyloTue, 30 Mar 2010, 03:00 pm

Walter PlingeTue, 30 Mar 2010, 03:11 pm

So what are your ratings

So what are your ratings like? Are you able to provide listenership figures so theatres know they're getting bang for their buck?

Walter PlingeTue, 30 Mar 2010, 05:28 pm

Listenership Statistics

Thanks for your query Maurice and sure I’m able to provide some listenership statistics. A McNair Ingenuity Research Survey conducted in September 2009 reports; - 103,000 people aged 15+, or 8% of all Perth people aged 15+, listen to radio station RTRFM at some time in a week. - 153,000 people aged 15+, or 12% of all Perth people aged 15+, listen to radio station RTRFM at some time in a month. It is interesting to note with the above statistics that our listenership has grown by nearly 5% in the past three years (according to a McNair survey conducted in 2006) showing RTRFM is going from strength to strength. RTRFM in addition to on air promotion offers a viable and cost effective avenue to promote your show online with the utilisation of our website www.rtrfm.com.au, with the 2009 McNair report stating “that almost half of all people who have listened to RTRFM in the past seven days are aware of the stations website” At RTRFM we also have over 5000 subscribers to our ‘Off Your Dial’ electronic newsletter and over 1600 Facebook fans. Feel free to contact me at mdrabarek@rtrfm.com.au if you would like further information on the station and our demographics.

NormaTue, 30 Mar 2010, 07:53 pm

Promote your next show....

Quote- "only $350.00"

while it may not sound much to you... it's a lot for small community theatres on a very tight budget!!

Walter PlingeWed, 31 Mar 2010, 10:14 am

Thanks for those figure.

Thanks for those figure. But how come you never show up in the radio ratings figures when they're released regularly throughout the year?

grantwatsonWed, 31 Mar 2010, 02:16 pm

It depends.

It's often a lot, yes. Of course if you're charging $20 a ticket, then you have to ask "will 18 people come as a result of hearing about us on RTR?", because if they do then you've broken even on it. I used this sponsorship deal on Cry Havoc at the Blue Room Theatre last year (I felt somewhat obliged, given that my brother is the RTR-FM station manager) and honestly found it well worth the expense. We got a lot of airplay, good coverage and quite a lot of people who came told me in the bar afterwards that they'd heard about it on via RTR. And to be honest it's not just getting on the air that's good - it's the 5000 readers of their e-newsletter.

Walter PlingeWed, 31 Mar 2010, 05:02 pm

In regards to your query

In regards to your query Grace, Neilson Ratings (the most common form of Radio Ratings published) only show the results of the Commercial and Public Radio Stations. Also, RTR totally understands that $350 is a large amount of money for small community theatres, we have stated "only" as to highlight the great value of the package we are offering. Cheers

Walter PlingeWed, 31 Mar 2010, 11:22 pm

Looking at your statistics,

Looking at your statistics, that means 92% of Perth people aged 15+ *aren't* listening to RTR sometime in a week and 88% *aren't* listening sometime in a month. And the "sometimes" when the ones stated do listen won't necessarily be times when a community theatre advert is broadcast!

GarrethThu, 1 Apr 2010, 01:48 am

*blink* I would say that

*blink* I would say that 98% of the perth population won't walk into the cafe, newsagent or shopping centre where you have put your poster up. Of the 2% that do, only half of them will look at your poster... If I could spend $350 on posters or radio broadcast, I would spend it on radio broadcasting. I say thanks to RTR FM for this fantastic offer!

grantwatsonThu, 1 Apr 2010, 09:08 am

That's true of any

That's true of any advertising.

JennyFerFri, 2 Apr 2010, 01:28 pm

In the Package, how many ads

JennyFer Just wanted to know How many ads and/or how many days per ad etc for the $350. I have tried radio for advertising a show and it is just too expensive in the end. But if this is a good deal I would be willing to give it a go. Advertising is what always blows your budget out of the water. Even the newspapers are expensive. Particularly local papers. The difference in advertising costs between local papers in our area is huge.

Tom CampSat, 3 Apr 2010, 02:14 am

Thanks guys i'll use you.

holy balls whys everyone being haters? this is an excellent and definitely cheap offer. I say go for it and if you don't want to then don't. RTR is growing in stature and popularity and it's good to see they are willing to help. Don't push them away by complaining. and Maria McKeig and others what the fuck? you'd rather that they don't offer you this deal? 8% of 15+ people in a week is a big number for 350 bucks. there is a difference between questioning an offer and being a fuckhead which is what you are doing. It's not a Wolf, It's an Alaskan Malamute.

Walter PlingeTue, 6 Apr 2010, 03:50 pm

To answer your question

To answer your question Jenny, there are 13 on-air spots included in this package, with the spots being spread across our premium, peak and off-peak time slots. Please feel free to contact me at mdrabarek@rtrfm.com.au if you wish to discuss further. Thanks

Tom CampThu, 8 Apr 2010, 01:41 am

I sent a very enraged reply

I sent a very enraged reply to some of the haters but it was not accepted due to the aggravated nature of it. Suffice to say it was along the lines of this is awesome and i'll use it. and to those haters out there you suck. It's not a Wolf, It's an Alaskan Malamute.

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